Commercial Apple watch - Lab9
The power of paid media cannot be underestimated. Making sure you have a good storyline and don't lose sight of the stated objective will get you a long way.
PS: sales of the Apple Watch increased by 30% thanks to this campaign. Thank us later!
Overview
Lab9 has earned recognition as an Apple Premium Reseller, celebrated for its exceptional customer service and its commitment to delivering tailored solutions, support, and service for Apple products. This prestigious status reflects Lab9's dedication to ensuring that customers receive the best experience possible when engaging with Apple technology.
Recently, Lab9 aimed to boost sales of the Apple Watch, which had not met expectations. To address this, we partnered with Lab9 to elevate the visibility of the Apple Watch and highlight its everyday utility.
Concept
Our campaign centers around a young woman as she navigates her daily life, showcasing how the Apple Watch seamlessly integrates into various activities. From her morning routine—where she uses the watch to track her health metrics and plan her day—to her shopping trips, where it assists her in managing notifications and payments, the Apple Watch proves to be an indispensable tool.
Narrative
As she heads out for a run, the watch helps her monitor her performance and stay motivated, reinforcing its role as a fitness companion. Throughout the day, viewers will see how the Apple Watch enhances her productivity and connects her with loved ones, making it clear that it’s not just a device, but a vital part of her lifestyle. This narrative will illustrate the versatility and practicality of the Apple Watch, aiming to resonate with potential customers and drive sales for Lab9.
Credits
Production with FD Productions